Travel advisors are invited to apply to become a hosted buyer for Tianguis Turistico 2025 in Baja California, Mexico, taking place April 26 to May 1. The event includes a two-night pre-event fam trip to Valle de Guadalupe, Mexico's wine country.
The trade show will feature up to 900 exhibiting companies, 1,500 national and international buyers from 91 countries across five continents, and approximately 88,000 business appointments with tourism suppliers. Major Mexican destinations will be represented, including Los Cabos, Puerto Vallarta, Cancun, Riviera Maya and more.
Participants at Tianguis Turistico include hotel chains such as Marriott, Hilton, Hyatt and AMResorts; airlines including Aeromexico, Volaris and Viva Aerobus; tour operators; luxury resorts; wellness and adventure tourism offerings; and tourism boards from across Mexico. Specialized press, convention and visitor offices and ground transportation companies will also attend.
The hosted buyer program includes a two-night fam trip to Valle de Guadalupe April 26-28, before the main trade show. Participants will experience the region's wineries, gourmet dining and beautiful landscapes while staying at the luxurious El Cielo Resort in Baja California.
The package covers roundtrip coach airfare to San Diego International Airport, luxury hotel accommodations during the event, all meals and beverages (including wine tastings during the fam trip), transportation to/from the airport and for all trade show and fam activities, and VIP access to Tianguis Turistico and other networking events.
Travel advisors must cover one night's stay ($199 plus taxes) at the Sheraton San Diego on April 25 (the hotel provides free airport transportation) to ensure timely departure of the fam trip from this hotel on the morning of April 26.
To participate, travel advisors must complete an application form and commit to attending all scheduled business appointments, seminars and networking events during the trade show, as well as the full fam trip itinerary.
Editor’s Note: This article was generated by AI. It has been fact-checked and reviewed by a TravelAge West editor.
